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Packaging Project

Redesign of ROGUE beer labels

September 2021


In this project I wanted to redesign one of my favorite beer brands, ROGUE, to create a new label that would attract a younger adult audience with a simpler and bold design. ROGUE's beers are not typically sold at your local bar and are usually only sold in cans. My idea for this rebranding would have ROGUE beers sold at bars and come in glass bottles over cans. Inspired by their monster line of beers, I created an easy to look at design that still pushes the individuality of each flavor.

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